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This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and exploited in the achievement of specific goals. Such texts are here contemplated from the stance of genre theory, which starts from the premise that specialised communities have a high level of rhetorical sophistication, the keys to which are offered solely to their members. In particular, the book investigates the communicative devices that serve the need of such professions to exert power and manipulation, and to use persuasion. The perspective adopted in this work does not envisage power simply as a distant, alienated and alienating supremacy from above, but as an everyday, socialized and embodied phenomenon. To attain its goal, the volume brings forth studies on the language of several professions belonging to various specialised fields such as law and arbitration, engineering, economics, advertising, business, politics, medicine, social work, education and the media.
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Arguments are all around us. Everywhere we look, someone is trying to get our attention, change our minds, or sell us something. Learning about how persuasion works will make you a more thoughtful and skeptical consumer of all that content, so that you can come to your own conclusions and recognize the underlying assumptions that inform those attempts to persuade you. This book is about analyzing others' arguments and crafting your own. The rhetorical choices that you make as a writer-from evidence to structure to tone-impact how your audience will receive your ideas. Using those tools effectively will help your voice be heard.
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Arguments are all around us. Everywhere we look, someone is trying to get our attention, change our minds, or sell us something. Learning about how persuasion works will make you a more thoughtful and skeptical consumer of all that content, so that you can come to your own conclusions and recognize the underlying assumptions that inform those attempts to persuade you. This book is about analyzing others' arguments and crafting your own. The rhetorical choices that you make as a writer-from evidence to structure to tone-impact how your audience will receive your ideas. Using those tools effectively will help your voice be heard.
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Discourse analysis. --- Persuasion (Rhetoric) --- Hermeneutics. --- Persuasion (Rhetoric).
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